We are very excited to share the Group’s new brand image.
With this rebranding project, we have realised just how difficult it can be to define ourselves, whether through an image or in words, but the truth is that we are extremely pleased with the result.
One of our main characteristics as a Group, and one that is embedded in our DNA, is that we are non-conformist. And we say that with pride, because always looking for a better way of doing things is what has allowed us to become one of the country’s leading industrial corporations.
Our commitment to the circular economy, which we develop directly both within our companies and between them, in what we call the “Start-End Process”, also defines us and adds value.
And the third quality we wanted to reflect in the new logo is our determination to promote renewable energy, with everything that this implies: sustainability, future and constant innovation.
All these values, together with our commitment to creating industrial fabric and generating quality employment in areas that are becoming depopulated, such as Extremadura, are what make us an industry with soul.
