Beauty with Extremadura DNA

Informe Extremadura on Canal Extremadura visited Perseida, our beauty products plant, to produce an in-depth report on its history, its presence both nationally and internationally, the drive behind the development of innovative products from Extremadura, the high quality standards applied throughout all its production processes and how all the plant’s departments work towards the same goal: manufacturing products that serve as ambassadors for Extremadura, both in Spain and beyond.

Isabel Rubio, General Manager of Perseida, together with her R&D, commercial, quality and production teams, takes us on this journey through the brand’s past, present and future.