Starting a business in a small town in Extremadura more than 40 years ago is a feat that few are capable of achieving. It was in that context that Cristian Lay was born. A catalogue sales brand whose strength was the proximity of the salesperson who knocked on people’s doors, catalogue in hand, offering products located hundreds of kilometres away from the buyer.
A revolutionary business vision born from an attitude that remains our hallmark: being non-conformist and challenging the status quo.
This is how we have become the Group we are today: a business, employment and economic driving force leading the country’s reindustrialisation from rural Spain.
And it is precisely this non-conformist vision that brings our purpose to life: challenging the status quo, creating value for a sustainable tomorrow, both for industry and for people.
A purpose that is, at the same time, a manifesto of the attitude with which we approach our day-to-day work. With an open, curious mindset and the determination to become increasingly self-sufficient. A vision shared by all the companies within the corporation that has led us to become one of the most important industrial groups in the country.
